A TUDUM for everyone
Customer:
NETFLIX
Year:
2024
We created and led Netflix Brazil's biggest brand initiative in 2024. TUDUM na Lata was our The Eras Tour: 1.5 million people joined a digital queue to take home a piece of TUDUM!
CREATIVE CONCEPT
Netflix fans deserved a treat. From concept development to product execution, we led the entire project and created a social media and out-of-home (OOH) campaign to promote it.
CONTENT STRATEGY
Each piece of content from Netflix and partner creators increased the hype for winning a can of TUDUM. Suddenly, everyone wanted one: the campaign was trending at number 1 on Twitter for two days, and thousands of organic posts and unboxing videos went to TikTok.
DESIGN AND COVERAGE IN BRASS
Online, that was the topic – but we also took the conversation to the real world, with giant trash cans scattered across Brazil featuring Netflix titles to promote the campaign. Even the cast of Outer Banks came to check it out.
